Wasps, Inverness Creative Academy, Midmills Building, Stephen's St, Inverness, IV2 3JP

StrategyStory wins Digital Innovation category at Highland Business Women Awards

Celebrating the power of digital storytelling to drive innovation

There are smiles a plenty in the StrategyStory office this week after Creative Director and co-founder, Kate Hooper picked up the Digital Innovation prize at this year’s Highland Business Women Awards.

The annual Highland Business Women Awards recognises the achievements of women in business across the Highland region.  The Awards recognise the significant contribution that women make to all types of businesses and organisations in the area, as well as their contribution to the wider economy.


Digital innovation is at the heart of what we do at StrategyStory. We use digital storytelling technologies to put people at the heart of development and transformation projects.  The StrategyStory method is bespoke and has been developed by the co-founders to tackle the issue that around three quarters of strategies don’t work.

So often strategy development can take a top-down approach – with decisions made in the board room – and the stories and experiences of the people who deliver the work not being factored in.  We work with organisations, communities and businesses to do ‘strategy’ differently and empower and involve the work force or community – as opposed to alienate them.

Nigel Upson and Gillian MacAulay from Pointer using audio recording equipment
Training teams in digital storytelling techniques to enable strategy development and innovation

Our innovative digital storytelling approach gives people voice, breaks down siloes and enables rapid innovation in organisations. We use everyday digital technology- smartphones, for example- to involve people across the business in the creation of compelling audio-visual StrategyStories. Here are some quotes from one of our clients to explain a little more about what we do:

“Storytelling is the opportunity for everyone to tell us the good and the bad. And for us to accept that. It’s not perfect. But if we know about it as a team, then there are solutions. A lot of this comes down to working across areas of the business, and not being stuck in vertical silos because the solutions often sit next door, but if no one knows about it, nothing can be done about it.”

Sandy Rowan, Director, Pointer Ltd

“The best part of it for me was learning the ins and outs of content development, collecting and editing audio and video footage, because it’s something that I can use in my role in marketing, and it’s a skill that I wasn’t really very good at before.”

Sam Borland, Marketing Co-ordinator, Pointer Ltd

Finally, a big thank you from StrategyStory to Highland Business Women, and many congratulations to all the other finalists and award winners.


Press coverage

Inverness Courier

Ross-shire Journal


Sound interesting?

Liked this? You might enjoy our Storytelling in Action page to find out more around our digital storytelling and innovation work.


StrategyStory supports businesses to develop strategies that work. This means strategy as collective action rather than a dusty document. We deliver through partnership programmes, online learning, workshops, seminars and public speaking. We deliver lectures, talks and sessions on strategy and storytelling at private and public events. We work in short and long-term partnerships with clients.

We also host events, workshops and training in Strategy, Leadership, Entrepreneurship and Storytelling in our new studio in the Inverness Creative Academy. 

If you are interested in finding out more please get in touch. hello@strategystory.co.uk




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