Wasps, Inverness Creative Academy, Midmills Building, Stephen's St, Inverness, IV2 3JP

Get your strategy sorted, and your story straight.

In one full day workshop…and five simple steps!

Come and join us to give your business a boost for the year ahead:
Full day workshop, Inverness, Friday 2nd February, 10-4pm.

StrategyStory co-founders Professor Donald MacLean and Kate Hooper deliver strategy and communications training across the Highlands…and the globe!

In this inspiring, one day workshop, they take you through a fun and structured session that will sharpen your business strategy and focus your communications to leave you with practical ways forward for your business for 2024.

“The StrategyStory team played a crucial role in uniting our expanding Chance team. They conducted an exceptional strategy workshop that not only ignited a collective passion for the business but also provided clear direction, steering our ship toward an agreed future for the company. Our heartfelt thanks to Donald and the entire team.”
Graham Ramsay, Director, Midton

Picture of Donald hosting a workshop with a Highland landscape

Who is this for?
Owners, directors, team leaders, managers of businesses, social enterprises, charities or communities looking to inspire fresh direction and connect with target audiences.

This is a full day out for you to concentrate on the strategy and story of your business…with no distractions!

“Working with Kate and Donald helped us articulate a strategy to capitalise on building momentum of consumer loyalty to home-grown products with provenance and craftsmanship at their heart. We have learned how to tell our story in a way that will capture customers’ hearts and minds.”
Jessica Hartwell, Marketing Director, Skyeskyns

StrategyStory co-founder and Women's Enterprise Scotland ambassador Kate Hooper delivering a  workshop
©Image Highlands Photography

What will the day involve?
– Mini talk from Donald on what strategy actually is…and what it isn’t
– Structured conversations to help you get your business strategy into one paragraph and your business story out to your audiences.
– Inspiring content to get you thinking out of the box
– An informal networking opportunity with like-minded businesses
– A warm and friendly environment to try out your ideas
– A very lovely lunch…

“This is the perfect antidote to differentiating your brand in a world of short attention spans. It was enjoyable, practical and extremely useful…and we learned lifelong skills.
Noor Al-Rahim
Founder and Creative Director, NaraNiro, London


Quote: "A strategy with a story turns wishbone into backbone." Prof Donald MacLean. Image of Eilean Donan castle.


Sign-up for our StrategyStory taster workshop.
Get your people, staff, customers and investors on board.

 A full day out for you to focus on the strategy and story of your business, delivered by Kate and Donald. Friday 2nd February,

10am – 4pm (£295 +VAT)

Email: hello@strategystory.co.uk to book or find out more

About Kate

PIcture of Kate Hooper
StrategyStory’s Kate Hooper

Kate Hooper is a former BBC senior producer. She is an Ambassador for Women’s Enterprise Scotland, and has led content and communication teams in a number of organisations. Kate has worked extensively across online, broadcast and print media, and wrote her own column for years. She has also led two of HIE’s Creative Industries business networks. Kate co-founded strategy and communications consultancy, StrategyStory in 2017  – a Highlands and Islands based business that works locally, nationally and internationally to help businesses craft their stories to reach audiences, staff and customers. Kate is also a non-exec director of charity and social enterprise, ILM Highland.


About Donald

Donald hosting a StrategyStory staff day
Donald hosting a StrategyStory staff day

In addition to co-founding StrategyStory, Professor Donald MacLean works at the Adam Smith Business School, University of Glasgow. Donald’s internationally published, ground-breaking research on strategy and strategic management is used by business and other academics across the world. His book, Strategic Management: Strategists at Work has been described as ‘genius’ and ‘tour de force’ by leading international scholars.




Want to find out more?
Have a listen to the StrategyStory podcast to hear more from Donald and Kate before you meet them.

Image of Donald and Kate and StrategyStory podcast logo

Listen now by following the link below, and keep up with
all our episodes by subscribing to The StrategyStory Podcast on your favourite listening platform right now.


StrategyStory supports businesses to develop their strategies and their stories.  We deliver through partnership programmes, online learning, workshops, seminars and public speaking. We also deliver lectures, talks and sessions on strategy and storytelling at private and public events, and host events, workshops and training in Strategy, Leadership, Entrepreneurship and Storytelling in our studio in the Inverness Creative Academy. 

If you are interested in finding out more please get in touch. hello@strategystory.co.uk

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