Wasps, Inverness Creative Academy, Midmills Building, Stephen's St, Inverness, IV2 3JP

Our Team

We combine global expertise and local insight to help you turn your ambitious goals into reality.

StrategyStory is an innovative strategic development consultancy working with organisations across the UK, Europe, the USA and Australia.

StrategyStory brings together the worlds of Strategy and Storytelling.

For us, the terms 'business' and 'creativity' work hand in hand.

The company was founded by the two Directors, Kate and Donald,
who have brought their fields together to help businesses,
organisations and communities develop their strategies.

As a result, we offer our very own pioneering method for you to
create your StrategyStory.

Our work with partners and clients is supported by a team of associates
with backgrounds in the creative industries, business development
and strategic management.

You can meet them all here.

Professor Donald MacLean

Co-founder StrategyStory

In addition to co-founding StrategyStory, Professor Donald MacLean works at the Adam Smith Business School, University of Glasgow. Donald’s internationally published, ground-breaking research on strategy and strategic management is used by business and other academics across the world. His book, Strategic Management: Strategists at Work has been described as ‘genius’ and ‘tour de force’ by leading international scholars.

Other appointments held:

Find out more

Read a brief Q and A with Donald to find out more around our take on Strategic Management or arrange a conversation with us at hello@strategystory.co.uk

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Kate Hooper

Co-founder StrategyStory

Kate Hooper was BBC senior producer/producer (news and current affairs, politics, human interest, topical and events). She has led content and communication teams in the public and academic sectors. She has worked extensively across online, broadcast and print media.

Other appointments held:

  • Ambassador for Women’s Enterprise Scotland
  • Screen and Broadcast lead/adviser for HIE Creative Industries
  • Columnist/writer West Highland Free Press (employee-owned newspaper)

To arrange a conversation, please contact us at hello@strategystory.co.uk

Our TeamCapitalizing on the real-world experience


Chief Strategic Marketing OfficerProfessor Joe O'Mahoney


Graphic DesignerAileen Cameron


Award-winning film-makerTristan Aitchison

Dr Emma Murphy

Strategic Design and BrandingDr Emma Murphy

Duncan MacLean

Musician, composer and producerDuncan MacLean