Joe leads on StrategyStory’s strategic marketing activities, and brings a wealth of experience and knowledge to the role. He is a Professor of Management Consulting and a consultant to the consulting industry. He has advised companies such as McKinsey & Co., IBM, Deloitte and KPMG on innovation and helped numerous small consultancies grow successfully.
Joe’s research on the consulting industry has been published in the world’s top management journals, and his books with Oxford University Press are the best selling textbooks on the topic globally.
Joe has taught and coached over 2,000 executives and MBA students on management consultancy and helped hundreds of students gain places at leading consulting firms. Joe’s work has been recognised in an award from the British Academy of Management, several University prizes, and he was recently made the first Academic Fellow of the International Council of Management Consulting Institutes. Joe has worked in a variety of different consulting roles, started three of his own firms (one of which was sold in 2007) and has worked with all the major consulting industry associations.