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Demystify Strategy with a Strategy Statement

Turn your strategy into one paragraph.

Turn your strategy into one paragraph

Strategy doesn’t need to be a complex, lengthy document or process that people don’t have a chance of understanding.

Using focussed strategic logic to create a strategy statement means that those weighty strategies can be turned into one paragraph. Yes, we did say one paragraph!

That’s one paragraph that everyone will ‘get’ and most importantly, remember.

We call this the Strategy Statement.

Our strategy statement is tried and tested and born from decades of international research. Hear from Professor Donald MacLean for more:

The Strategy Statement combines the three components of strategy: Intent, Capability and Foresight. The video below explains this in more detail:

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Liked this? You might enjoy our What is Strategic Management? page


StrategyStory supports businesses to develop strategies that work. This means strategy as collective action rather than a dusty document. We deliver through partnership programmes, online learning, workshops, seminars and public speaking. We deliver lectures, talks and sessions on strategy and storytelling at private and public events.

If you’d like to arrange a conversation, please contact us at hello@strategystory.co.uk

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