It could be argued that the recent takeover of Twitter is one of the biggest strategic decisions of recent years in the digital landscape. Could the potential of Twitter to harness the power of peoples' stories be at the heart of this decision? Professors Donald MacLean and Robert MacIntosh explore the question.
StrategyStory brings together a prestigious panel for this year’s Strategic Management Conference to discuss the importance of storytelling. (Image credit: Strategic Management Society)
StrategyStory team delighted to be finalists for Outstanding Business Leader, Excellence in Fair Work Practices Leading to Workplace Innovation and Purposeful Business awards.
How storytelling drives innovation and strategic development
Celebrating the power of digital storytelling to drive innovation
Strategic Innovation and Entrepreneurship in the heart of the Highlands (Photo credit: Paul Campbell)
Why story is the key to managing strategy
Wasps, Inverness Creative Academy, Midmills Building, Stephen's St, Inverness, 
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