Sometimes you need to step outside the business for long enough to look back in.
That is what the StrategyStory SPA™ Morning is for.
You run your business, and you know all about it. Do your clients see the same story? And when you’re inside the business every day, it can be surprisingly difficult to see it clearly.
Perhaps:
- strategy presented inside and outside your business tells a different story
- you’ve missed opportunities
- the business takes too long to explain
- your message sounds generic
- you keep looking for new words
What could a strategic story unlock?
Four hours to work on the story behind the business
You’ll be working on your own business, with guidance from Kate and the StrategyStory team and useful conversation around a very small table. So this isn’t a seminar where you spend the morning taking notes about things you might do later.
We’ll use the StrategyStory SPA™ formula to look at your business from three angles.
Simplify. What is the story about – what is it really about?
Simplify
Personify
Personify. How do you make the story recognisably, unmistakably, memorably yours?
Amplify. Where does the story need to work?
Amplify
What could a strategic story unlock?
A stronger story:
- explains why and what you do with greater clarity;
- shows how your business is different;
- connects the way your team talks about the business with what matters to your clients;
- communicates more confidently with customers, talent, partners and funders;
- and helps you make better decisions about what you say next.
How would it feel to have a much clearer view of the story your business needs now and where you need to take it next?
Cosy on purpose
Places strictly limited.
That matters.
It means this can be a working session rather than a presentation. There is time to talk about individual businesses, ask questions, challenge assumptions and learn from what other founders and managers are seeing in theirs.
There will also be good conversation, plenty of thinking time and brunch.
No auditorium.
No anonymous breakout groups.
No spending a day listening about strategy without discussing your own.
Just four focused hours away from the business treadmill to work on something that can easily get neglected while you’re busy running it.
Is this morning for you?
The SPA™ Morning is designed for business founders and managers who know their business has evolved and want the story around it to become clearer too.
You might be:
Growing
Changing direction
Trying to stand out in a crowded market
Building a team
Preparing for investment
Finding that the explanation that used to work no longer quite does
Or simply recognising that you have spent a long time working in the business and not enough time looking at the story of the business itself.
You do not need to arrive with the answer. That is the point of the morning.
Your hosts
The session will be led by Kate, founder of StrategyStory, and the StrategyStory team.
SPA™ stands for Simplify, Personify and Amplify, StrategyStory’s approach to helping organisations turn strategy and complexity into stories people can understand, connect with and act on.
For this morning, we’re keeping the group deliberately small so we can apply that thinking directly to the businesses in the room.
StrategyStory SPA™ Morning
Thursday 24 September 2026 · 9am–1pm
StrategyStory office, Wasps Creative Academy
Midmills Building, Stephen's St, Inverness IV2 3JP
£245 + VAT per person · Brunch included · Places strictly limited
In partnership with Inverness Chamber of Commerce.
Ready to step outside your business and look back in?
Wasps, Inverness Creative Academy, Midmills Building, Stephen's St, Inverness,
IV2 3JP