Experienced people who believe in the
power of storytelling to turn ambition into action
“Everything good starts with brilliant human connection.”
Kate Hooper, Founder, StrategyStory
Work with StrategyStory and you’ll work with experienced strategists, former BBC Senior
Producers and journalists, award-winning filmmakers, professional editors, creative designers, and photographers.
We care deeply about the art of communication and the craft of storytelling.
We believe that stories drive understanding, belief, and action.
About Kate
Kate Hooper is a strategist, storyteller, and facilitator who helps leaders and organisationsturn ambition into action.
A former BBC Senior Producer and journalist, Kate has held senior leadership and content
roles across multiple sectors. She specialises in translating complex ideas into clear, human
narratives that build understanding, confidence, and momentum.
Kate is the creator of the SPA™ framework - Simplify, Personify, Amplify - a practical approach used to clarify strategy and focus leadership communication and storytelling across teams, cultures, and systems.
Passionate about enabling leaders to create cultures of belief, Kate brings together strategic
thinking, creative insight, and business relevance. She is often brought in at moments of transition, scale, or uncertainty, when clarity matters and leadership really counts.
She also developed StrategyStory’s Strategic Engagement Programme, used by organisations
internationally and achieving a 98% engagement rate.
The StrategyStory Collective
StrategyStory is a collective of experienced employees and trusted associates.
We have worked together for years, and in some cases decades. We design the right team around your challenge, combining strategic clarity and facilitation with storytelling craft across audio, film, content, design, and production. Whether your work is focused on internal engagement or external communication, we bring ambition, are, and attention to detail, always focused on delivering the best possible result.
Introducing your trusted Team
A team shaped by years of collaboration, we pair strategic clarity with storytelling craft across audio, film, content, design, and production to deliver ambitious, detail-driven work
Kate Hooper
Founder, StrategyStory
“Everything good starts with brilliant human connection.”
Lewis MacFarlane
Content Producer
“Storytelling allows us to see the world through other people’s eyes... and ultimately, better
understand the world around us.”
Pennie Taylor-Stuart
Senior Audio Consultant
“Communication without stories is like crumble without cream... it’s edible... but why not go for incredible?!”
Nicola Thomson
Executive Assistant
“A good story helps me remember. Stories create messages that matter,and last.”
Dan Holland
Senior Podcast Producer
“Stories transform facts into feelings, making experiences relatable and memorable”
Paul Campbell
Filmmaker & Photographer
“Stories help us make sense of people, place, and what truly matters.”
Aileen Cameron
Graphic Designer
“Story is the heart of effective communication because it helps people connect with experiences and allows them to understand, remember, and care.”
Paul Duke
Film Editor
Our Values
We’re fortunate to work with brilliant clients. We believe that’s because our values attract like-minded people who want to make a positive difference in the working world.
Ambition
We aim high - using storytelling to help others see and believe in what’s possible
Purpose
Our work has to matter: to people and communities, the environment, and the economy.
Focus
We’re creative, but never fluffy. Strategic focus drives everything we do.
Action
We make good things happen - with energy, chemistry, momentum, and a sparkle of fun.
Belonging
Great relationships, care, and feeling valued are essential to how we work together.
If our values resonate with yours, we’d love to talk about what we could make happen together.