StrategyStory is an innovative strategic development consultancy working with organisations across the UK, Europe, the USA and Australia.

StrategyStory brings together the worlds of Strategy and Storytelling.

For us, the terms 'business' and 'creativity' work hand in hand.

The company was founded by the two Directors, Kate and Donald, who have brought their fields together to help businesses, organisations and communities develop their strategies..

As a result, we offer our very own pioneering method for you to create your StrategyStory.

Our work with partners and clients is supported by a team of associates with backgrounds in the creative industries, business development and strategic management.

You can meet them all here...

Professor Donald MacLean

In addition to co-founding StrategyStory, Professor Donald MacLean works at the Adam Smith Business School, University of Glasgow. Donald’s internationally published, ground-breaking research on strategy and strategic management is used by business and other academics across the world. His book, Strategic Management: Strategists at Work has been described as 'genius' and 'tour de force' by leading international scholars.

Other appointments held:

Meet Donald...

Find out more
Read a brief Q and A with Donald to find out more around our take on Strategic Management or arrange a conversation with us at

Kate Hooper

Kate Hooper was BBC senior producer/producer (news and current affairs, politics, human interest, topical and events). She has led content and communication teams in the public and academic sectors. She has worked extensively across online, broadcast and print media.

Other appointments held:

  • Screen and Broadcast lead/adviser for HIE Creative Industries
  • Columnist/writer West Highland Free Press (employee-owned newspaper)

To arrange a conversation, please contact us at

Meet Kate...

Our associates

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Professor Robert MacIntosh

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Tristan Aitchison
Award-winning film-maker
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Claire MacLeod
Digital Marketing Adviser
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Professor Joe O'Mahoney
Chief Strategic Marketing Officer
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Hazel Allen
Financial Director
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Dr Emma Murphy
Strategic Design and Branding

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Aileen Cameron

Aileen Cameron
Graphic Designer

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Duncan MacLean
Musician, composer and producer

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Diane Murray
Digital Marketing Adviser

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Nigel Scott MBA
Organisation Development Consultant

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